N.Rich

N.Rich is an agile account-based go-to-market (GTM) platform designed to help B2B sales and marketing teams identify, engage, and convert high-potential target accounts. It combines first- and third-party intent data, predictive analytics, and account-based advertising to drive revenue growth across EMEA, North America, and APAC regions. Recognized in the 2024 Gartner Magic Quadrant for ABM Platforms, N.Rich offers features like Dynamic ICP, opportunity attribution, and seamless integrations with CRM systems such as Salesforce and HubSpot. The platform is particularly beneficial for fast-growing mid-market and enterprise companies aiming to optimize their account-based strategies.

Features

• Dynamic Ideal Customer Profile (ICP) creation using CRM data
• Intent data scoring based on first- and third-party signals
• Account-based advertising with omnichannel support
• Opportunity attribution across the sales cycle
• CRM integrations (Salesforce, HubSpot)
• Real-time buyer journey analytics
• Slack and LinkedIn Ads integration
• GDPR and CCPA compliance

Pricing

• LITE: From $9,750/year + $1,050 onboarding fee
• GROWTH: From $23,800/year
• ENTERPRISE: Custom pricing

Pros

• User-friendly interface with intuitive navigation
• Comprehensive intent data for precise targeting
• Effective ABM advertising capabilities
• Strong CRM and LinkedIn integrations
• Real-time opportunity attribution
• Responsive customer support
• Scalable for mid-market to enterprise teams

Cons

• Annual plans only; no monthly subscription option
• Limited language support (currently only English)
• May struggle with data on smaller accounts
• Pricing may be prohibitive for smaller teams

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