Instantly + Valley Integration: Is This a Reliable Cold Email Stack?

If you're already using Instantly for cold outreach and thinking about pairing it with Valley for LinkedIn follow-ups, the promise of a smooth integration sounds like a smart move. 

It’s made to automate your sales workflow and boost replies without extra tools or manual work.

But does it actually deliver?

In this post, we’ll take a close look at how the Instantly + Valley integration works, and whether this setup is a reliable stack for sales teams running outbound at scale.

Let’s get into it.

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Does Instantly and Valley Integration Exist?

Yes. Instantly and Valley are natively integrated.

The integration is available through Instantly’s Automation Builder and can be used on all Email Outreach plans.

It allows Instantly to send leads directly to Valley without manual exports or third-party tools.

Once connected, Instantly can add leads to Valley campaigns automatically based on activity inside Instantly.

There’s no setup outside Instantly is required.

How Does Instantly and Valley Integration Work?

The integration works through Instantly’s Automation Builder.

It connects actions inside Instantly to actions inside Valley.

Step 1: Create an Automation in Instantly

Inside Instantly, go to the Automations tab and create a new workflow.

This is where you define when a lead should be sent to Valley.

Step 2: Choose a Trigger in Instantly

You select what activity should trigger the handoff to Valley. Common triggers include:

• A lead replies to an email
  
  
• A lead’s interest status changes
  
  
• A lead is added to a list
  
  
• A campaign finishes for a lead

These triggers come directly from Instantly and are based on real campaign activity.

Step 3: Connect Valley as the Action

After choosing the trigger, you select Valley as the action.

Instantly then sends the lead to Valley automatically.

At this stage:

• You connect your Valley account
  
  
• You choose which Valley campaign the lead should enter
  

Step 4: Lead Is Pushed to Valley

When the trigger condition is met:

• The lead is pushed from Instantly to Valley
  
  
• The lead must have a LinkedIn URL to be accepted
  
  
• Valley receives the full lead context from Instantly
  

Step 5: Valley Handles LinkedIn Outreach

Once the lead reaches Valley:

• Valley qualifies the lead against ICP criteria
  
  
• Research is done on the person and company
  
  
• A personalized LinkedIn message is prepared
  
  
• The lead is added to the selected Valley campaign

This allows email outreach in Instantly and LinkedIn follow-ups in Valley to work together without manual steps.

What Is the Instantly and Valley Integration Used For?

The Instantly and Valley integration is used to move leads from cold email to LinkedIn follow-ups automatically.

It helps sales teams act on email activity instead of letting warm leads go cold.

Teams use this integration to:

• Follow up with prospects who replied but did not book a meeting
  
  
• Reach prospects who did not respond to email but are active on LinkedIn
  
  
• Continue conversations across email and LinkedIn without manual work
  
  
• Avoid exporting lists or switching between tools

The main goal is to turn email engagement into LinkedIn conversations.

Instead of relying on email alone, sales teams use this integration to run email and LinkedIn together, using Instantly for email outreach and Valley for personalized LinkedIn follow-ups.

This makes outbound follow-up faster, more consistent, and easier to scale.

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Is the Instantly and Valley Cold Email Stack Reliable?

Yes. The Instantly and Valley stack is reliable because the integration is native and runs through Instantly’s Automation Builder.

Leads are sent to Valley only when a defined action happens in Instantly, such as a reply or status change. 

This makes the flow predictable and reduces manual errors.

Since the connection does not rely on CSV exports or third-party tools, the risk of broken workflows is lower. 

As long as leads include a LinkedIn URL and the automation is tested before activation, the setup works consistently for ongoing outbound campaigns.

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Pros and Cons of the Instantly and Valley Integration

Pros

Cons

Native integration built into Instantly

Works only if leads have a LinkedIn URL

No need for CSV exports or Zapier

Limited to the triggers available in Instantly

Automatically moves leads from email to LinkedIn

Custom interest labels are not supported

Reduces manual follow-up work

Requires initial automation setup

Keeps email and LinkedIn outreach connected

Not designed to replace a full CRM

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Is Instantly and Valley the Right Fit for You?

If your workflow already revolves around cold email in Instantly and you want to add LinkedIn follow-ups, this integration can be a good fit.

But if you want email, LinkedIn, warm-up, and automation, in one tool, you may need a more all-in-one platform.

I. Instantly and Valley is right for you if:

• You already use Instantly for cold email outreach.
  
  
• You want to follow up with leads on LinkedIn after email replies or non-responses.
  
  
• You’re comfortable setting up automation triggers and workflows.
  
  
• You prefer using separate tools for email and LinkedIn outreach.
  
  

II. Instantly and Valley might not be ideal if:

• You want email and LinkedIn in one platform.
  
  
• You prefer minimal setup with no automation workflows.
  
  
• You need built-in email warm-up and infrastructure.
  
  
• You want AI to handle outreach or follow-ups for you.

If Instantly and Valley feel limited for your needs, it’s worth looking at an alternative that handles email, LinkedIn, and automation in one place.

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Instantly and Valley vs Salesforge: Which Is Better for Cold Email?

Instantly and Valley work well if you already use Instantly and only want to add LinkedIn follow-ups.

Salesforge, however, is built to handle cold email, LinkedIn outreach, deliverability, and automation in one system. 

This removes the need to connect tools, manage workflows, or depend on external infrastructure.

The difference becomes clear when you compare how both setups handle core outbound tasks.

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Salesforge vs Instantly and Valley: Feature Comparison

If you’re already using Instantly and just want to add LinkedIn follow-ups, Valley is a solid add-on. 

But if you want a single platform that handles everything from cold emails to multi-channel outreach, Salesforge is a simpler, smarter choice.

It’s built for scale, has AI personalization built-in, and removes the need to juggle multiple tools.

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Final Thoughts

Instantly and Valley work well if you already use Instantly and only want to add LinkedIn follow-ups to your email campaigns.

But if you’re looking for a setup that handles cold email, LinkedIn outreach, deliverability, and automation in one place, managing two tools can feel limiting over time.

It combines cold email, LinkedIn outreach, reply management, warm-up, and automation in one system. 

You don’t need to connect tools, sync data, or maintain separate workflows as your outreach scales.

If your goal is to run outbound from one place and scale without complexity, Salesforge is the better long-term choice.

Start your 14-day free trial with Salesforge!

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