Arcade

Arcade is an AI video platform for marketing teams that turns an idea, a screen recording, or an article into a polished launch video, tutorial, changelog, talking-head clip, or social video. Rather than generating footage from scratch, it builds each video from the customer's actual product and brand kit, pairing motion-design style output with AI so that every scene, line, and sound stays editable afterwards. Users describe what they want, review a first cut within minutes, then refine it by asking the AI for changes or editing by hand, while the platform remembers tone, product details, and past choices for future videos. Product context is captured through a Chrome extension that records screen and camera with automatic zooms and cursor movement, and an MCP connector lets teams request videos directly from AI assistants such as Claude and ChatGPT. Arcade also continues to offer its original interactive demo product under separate pricing, and states that more than 37,000 teams use the platform, including Salesforce, OpenAI, Atlassian, and Zapier.

Features

     
• AI Video Generation: Describe a video or start from a template or reference video, and Arcade builds a first cut in minutes using the brand's fonts, colors, and logo.
     
• Fully Editable Output: Any scene, line, voiceover, music track, or caption can be changed by asking the AI or by hand, and manual edits cost no credits.
     
• Chrome Extension Capture: Screen and camera recordings are captured with product context, smart zooms, and cursor movements that guide the viewer.
     
• Brand Kits and Memory: Brand assets live in a kit, and the platform learns tone, product, and preferences so each new video starts closer to finished.
     
• Arcade MCP: Videos can be requested from Claude, ChatGPT, and other MCP clients, then refined and shared inside Arcade.
     
• Interactive Demos: A separately priced product creates clickable, embeddable product walkthroughs for websites, sales outreach, and onboarding.
   

Pricing

Arcade prices AI video by credits, which are consumed when the AI generates a video or makes a requested change; exporting, publishing, and manual edits are free:

     
• Free: $0. A one-time allowance of 250 credits, videos up to 30 seconds, 1080p export with an Arcade watermark, one brand kit, and one seat.
     
• Pro: from $49 per month billed annually, or $59 monthly. 1,000 credits per month, videos up to five minutes, 4K export, no watermark, and up to 10 seats, with larger credit tiers at $73, $119, $239, and $469 per month on annual billing.
     
• Enterprise: custom pricing. Custom credits, multiple projects and brand kits, SSO, role-based access, SOC 2 reporting, data residency controls, security review support, and a dedicated customer success manager.
   

Generating a 60-second video costs between 90 and 150 credits depending on the model tier chosen, and each AI edit costs 30 to 75 credits. Monthly credits do not roll over, annual credits carry through the term, and one-off credit packs are not sold. Interactive demos are sold under separate plans.

Pros

     
• Easy to Learn: G2 reviewers consistently praise the intuitive interface and describe setup as quick and painless.
     
• AI Handles the First Draft: Reviewers note that the AI assistant structures content, adds interactive hotspots, and drafts starting copy, leaving them to refine rather than build.
     
• Editable, On-Brand Results: Output stays fully editable and is built from the company's own brand kit, avoiding the generic look of purely generative video tools.
     
• Responsive Support: Reviewers highlight quick, helpful responses from the Arcade team.
     
• Transparent Credit Costs: The cost of each generation or AI edit is shown before it runs, and manual edits and exports never consume credits.
     
• Strong Track Record: The G2 profile holds a 4.7 average across more than 100 reviews.
   

Cons

     
• Monthly Credits Reset: On monthly billing unused credits are lost each cycle, and one-off credit top-ups are not available.
     
• Iteration Adds Up: Every AI-driven change consumes credits, so repeated revisions on the highest model tier can drain an allowance quickly.
     
• Video and Demos Billed Separately: Teams that want both AI video and interactive demos need two subscriptions.
     
• Hard to Justify for Individuals: A G2 reviewer notes that paying personally for a subscription is difficult to justify for occasional, individual use.
     
• Restrictive Free Plan: Free videos are capped at 30 seconds, carry a watermark, and draw on a credit balance that never refreshes.
     
• Seat Cap on Pro: Pro supports up to 10 people, so larger teams must move to Enterprise.