11x vs Artisan vs Agent Frank: Detailed AI SDR Comparison

For a thorough understanding of what each option offers, a simplified comparison table isn't enough to grasp all intricacies that come with each tool, so let's dive deeper into what makes 11x, Ava by Artisan and Salesforge's Agent Frank unique.

11x vs Artisan AI vs Agent Frank: AI Sales Agent Overview

An AI SDR, also called an AI sales agent, is designed to take on repetitive tasks that eat SDRs’ time: lead scraping, deep market research, prospect qualification, personalized outreach drafts, and follow-ups.

Every vendor here promises to automate those very prospecting workflows and to free sales reps to focus on high-leverage closing activities rather than repetitive tasks.

• 11x positions Alice for email/LinkedIn outreach and Julian for phone. They are explicitly built to run 24/7, learn continuously, and “transform your market into your revenue.”
• Artisan’s Ava automates the entire outbound demand generation cycle inside the Artisan Sales platform - mining firmographic/technographic signals, tracking funding events and company news, and maintaining a personalization waterfall to choose the best personalization for each contact.

Agent Frank, built into the Salesforge stack, is framed as an autonomous outbound specialist that runs continuous prospecting against your ICP, personalizes using prospect website/LinkedIn/blog signals, and hands qualified meetings to the human team. Notable Agent Frank highlights include:

• A complimentary Salesforge account to manage the Agent
• Unlimited email mailboxes, LinkedIn senders, workspaces and even seats
• 24/7 automated prospecting (with adjustable working hours if necessary)
• A Dedicated Account Manager
• Auto-Pilot & Co-Pilot modes
• Automatically generated multi-source hyper-personalized messages
• Fully customizable Agent personality
• Availability in 20+ languages
• Premium deliverability capabilities (including unlimited free warm-up via Warmforge)

All three systems aim to capture buyer signals and intent signals so outreach is triggered by meaningful behavioral signals rather than pure spray-and-pray. What separates them at a product level is how tightly they couple data enrichment, email deliverability tooling, outbound logic (sequence builder), and CRM sync into a single experience - and whether they give you more control or more automation.

Pricing Plans

Agent Frank provides flexible pricing oriented around outreach scale. Pricing is charged by Active Contacts (the number of prospects the Agent is processing at any given time), and annual billing includes 2 months free.

• From $599/mo for the base monthly billing plan (1,000 Active Contacts), where you get 1,000 active contacts maintained throughout the month (the agent will reach ~2,000 - 2,500 new leads per month and send ~6,000 - 7,500 personalized emails)

The Salesforge Stack also offers multiple infrastructure options based on your budget/needs, so you don't need to stitch third-party products to make it work. The best options for Agent Frank include:

• Infraforge (dedicated IP email infrastructure) - starts at $33/month (billed annually) for 10 mailboxes.
• Megaforge (premium, multi-ESP distribution with smart distribution to maximize deliverability) - starts at $69/month for 20 mailboxes.

The Forge team will help set up the mailboxes and, additionally, the Mailforge (shared IP) and Primeforge (Gmail and Outlook) email infrastructure options are also available. Teams can also connect their own mailboxes from other providers if desired.

Both 11x and Ava by Artisan require contacting sales for the AI SDR pricing details.

Prospecting, Buyer Signals & Data Enrichment

Prospecting quality is downstream of research and signal processing.

• 11x highlights the ability to identify perfect-fit prospects by filtering millions of signals, and to research prospect signals across social, public, and engagement data.
• Artisan’s Ava uses a Data Miner to collect technographic, firmographic, demographic, hiring and fundraising signals - a clear play to combine lead scraping and internal data into a lead scoring and personalization waterfall.
• Agent Frank’s focuses on continuous prospecting based on your specific ICP and the ability to process uploaded contacts or run ongoing prospecting, while sourcing from various vendors to make sure all data gaps are filled with accurate information.

Each product supports lead scoring concepts (qualification on autopilot, buyer signals, website visits), but for teams that want a single managed path from quality prospect discovery to outreach with the technical pieces (deliverability, infrastructure, etc.) handled for them on one platform, Agent Frank shortens the path from signal to scheduled meeting.

Email Personalization, LinkedIn Messaging & Customizability

Personalization is table stakes for modern AI SDRs - how you get there separates vendors.

• 11x stresses personalization and calibration - “dynamically adapting tone and messaging” across prospect interactions - letting digital workers self-optimize messaging over time.
• Artisan puts their personalization waterfall approach front and center. Ava mines personal signals (LinkedIn posts, job changes, funding, news), ranks personalization candidates, and then writes personalized outreach from the richest available context.

Agent Frank is offered as an autonomous outbound agent that can operate 24/7 to find and process new leads based on your specific criteria, with:

• Modes for Auto-Pilot (no supervision) and Co-Pilot (human review)
• Source personalization (prospect website, blog, LinkedIn posts, uploaded files, etc.)
• Multi-language support
• Adjustable working hours and goals

And even multiple tone options to make sure the AI SDR matches your brand voice. Agent Frank can be configured and then left to scale pipeline without constant oversight - ideal for teams wanting the agentic marketing approach to outbound.

If your measurement of success is autonomous outbound prospecting that scales with clean data, unlimited senders and a dedicated infrastructure to ensure messages land, Agent Frank is the superior option.

Email Deliverability & Infrastructure

Deliverability is the unsung technical fight behind every outbound campaign - a brilliant sequence is worthless if emails land in spam - and this is one area where Agent Frank differentiates itself.

• Unlimited free warm-up via Warmforge
• Dynamic IPs
• Rotating mailboxes
• Spam checkers
• Placement tests
• ESP matching
• Mailbox health monitoring
• Deliverability metrics

And more. Building sender reputation gradually while spreading volume across addresses and IPs to avoid single-mailbox throttles or sudden reputation hits is crucial for a scaling business. And that's paired with proprietary infrastructure options:

• Mailforge (shared infra)
• Infraforge (private infra)
• Primeforge (Google/Outlook)
• Megaforge (multi-ESP premium infrastructure that combines the aforementioned infras to maximize deliverability)
• Or your team can connect your own infrastructure

Those infrastructure features reduce the risk of landing in spam and make multi-channel outreach more reliable, especially when you have a leads database and want to integrate email at scale.

• 11x points to standard deliverability features, such as warm-up and inbox rotation, but it doesn't include much in the way of unique deliverability capabilities.
• Artisan's Ava is equipped with some deliverability tools, including email warm-up, mailbox health monitoring, and dynamic sending limits to keep messages out of spam folders, but is otherwise also fairly run-of-the-mill in the deliverability department.

For sales teams or lead generation agencies focused on large scale operations and high-volume cold outreach, Agent Frank’s model minimizes the operational burden of maintaining email metrics, domain health, and warm-up cycles so teams can scale sends across many mailboxes with less risk.

Scalability & Team Fit

Who these agents are built for matters as well.

• 11x promotes enterprise-ready digital workers with SOC-2 compliance and a focus on integrating into RevOps and sales organizations that want to offload expensive headcount.
• Artisan pitches solutions for startups through enterprise, touts a large contact database, and provides tools that let teams run complex, personalized campaigns at scale, though their pricing is anything but startup-friendly.
• Agent Frank calls out B2B sellers with ACVs between $5K–$100K (or even higher), teams targeting thousands of accounts, and buyers who want to book meetings at scale without hiring a large SDR roster.

Agent Frank’s unlimited email + LinkedIn senders and lack of seat-based penalties are perfect for growth-oriented teams seeking increased efficiency and scalable outreach without per-seat cost friction.

For small teams that want an AI SDR that behaves like a managed teammate - plus Slack support and a shared Slack channel for notifications - Agent Frank is the perfect AI sales agent to lower the operational lift compared to assembling multiple vendor contracts and a deliverability contractor.

Customer Support & Resources

Customer support and onboarding resources materially change how quickly GTM teams, reps, and revenue leaders can extract value from an AI SDR - and they also shape how confidently businesses scale the technology across pipelines and CRM processes.

• 11x takes a more enterprise-oriented posture. The emphasis on help articles is smaller, and they don't seem to offer any live chat - only AI chat. Once you're a paying customer, you'll get a Customer Success Manager, but otherwise everything is fairly hands-on.
• Artisan’s support model sits somewhere between self-serve and guided. The platform bundles the AI SDR with a help center and product resources (case studies, blog, and a Help Center) while offering real-time signals into your team via dedicated Slack notifications when Ava engages leads.

Salesforge takes customer support & resources very seriously, while coupling product tooling with a people-first enablement stack that’s designed to reduce onboarding friction.

• Salesforge focuses on customer support and convenience and reduces the manual tasks sales teams often struggle with - no separate deliverability vendor, fewer manual data entry steps, and a partner focused on ironing out initial list hygiene and infrastructure.

Besides that, Agent Frank customers get:

• 24/7 email and live chat support
• Extensive documentation
• Youtube tutorials
• An active Slack community
• And even weekly AMA sessions

For growing sales teams and lead generation agencies that prefer to shift heavy operational overhead away from internal staff, Agent Frank’s model is a strong fit.

They offload the manual tasks that consume SDR time and let reps focus on higher-value activities like closing deals and handling qualified leads.

Final Verdict - Which AI Agent Should You Pick For Your Business?

If you prioritize best-in-class buyer-signal ingestion and you have RevOps bandwidth to stitch systems together, 11x’s digital workers (Alice/Julian) and Artisan’s Ava both deliver robust research + multichannel automation.

But if you want an AI SDR that’s easy to stand up, runs autonomously, and has deliverability handled as part of the same product experience, Agent Frank is uniquely pragmatic.

The AI sales agent packages lead sourcing, verification, qualification, email infrastructure, deliverability, and a dedicated Account Manager that helps you onboard with goal tuning, tonality, and adjustable working hours.

That managed path reduces the risk that new prospects never see your messages (email warmup, inbox placement, spam folder avoidance) and it removes the typical headcount or integration overhead from small teams - all for a much more affordable price than most competitors.

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