TamTam

Tamtam is an AI sales intelligence platform that builds a fresh lead list every week from the buying signals behind a team's past won deals. It connects to the CRM to identify what triggered previous closed-won opportunities, monitors the market for the same patterns, such as hiring, funding, leadership changes, and technology switches, and delivers each lead with verified email and mobile details, a why-now explanation, a warm introduction path, and a suggested outreach angle. Reps query it in plain language rather than building filters, and the same research powers meeting prep, key account mapping with org charts, lead nurturing, and upsell discovery. Tamtam sits between the CRM and the outreach tool rather than replacing either: it does not send email, but syncs natively with HubSpot and Salesforce, integrates with Lemlist, and exposes an MCP server for Claude, ChatGPT, and other assistants. The company reports more than 100 sales teams and 1,000 users, is SOC 2 Type II audited and GDPR compliant with EU data hosting, and targets B2B teams of 2 to 50 or more reps running complex sales.

Features

• Won-Deal Signal Analysis: Reads past closed-won deals from the CRM to identify which buying signals preceded them, then searches the market for accounts showing the same pattern.
• Custom Signal Leads: Stacks signals from 35 signal types configured to the ICP and delivers weekly leads with a why-now, intro path, and suggested opening angle.
• Waterfall Enrichment: Finds verified emails and direct mobile numbers across 18 or more data providers, with the company citing 90% email and mobile coverage.
• Plain-Language List Building: Produces company and contact lists from natural-language requests in around 30 seconds, without filters or list builders.
• Key Accounts and Org Charts: Continuously tracks strategic accounts for news, hiring, and job changes, with decision-makers mapped by business unit.
• Social Selling and MCP Access: Automated connection invitations, ICP-scored profile engagement, a unified social and email inbox, and an MCP server for working inside AI assistants.

Pricing

Tamtam meters plans on AI actions and enrich credits, starts with a free trial requiring no card, and discounts annual billing by 20%. Prices are per license per month, excluding VAT:

• Starter: €49/month. 100 AI actions per month, social selling automation, a unified inbox, first outbound lists, and Gmail, Outlook, and Slack integrations.
• Core: €300/month. 1,000 AI actions and 2,000 enrich credits per month, list building on any criteria, the AI assistant, the MCP server, and native HubSpot and Salesforce connection.
• Pro: €500/month. Doubles enrich credits to 4,000 and adds Custom Signals, delivering 50 signal leads per week from 35 signal types.
• Team: Contact for details. From five licenses, adding monitored Key Accounts with org charts, API access, SSO, roles and central admin, and a dedicated CSM.

A verified email costs 1 credit and a mobile number 10, credits are spent only on successful matches, and unused credits on Core and Pro roll over up to twice the monthly allowance. Key Account monitoring can be added to Core or Pro at €100 per month per 100 accounts.

Pros

• Signals Tied to How the Customer Wins: Targeting based on the triggers behind past won deals produces more relevant lists than generic intent feeds.
• Leads Arrive Ready to Work: Each contact comes with verified details, a reason to reach out now, and a suggested angle, sharply reducing research per rep.
• Pay Only for Hits: Enrich credits are consumed only when a verified contact is returned, and unused credits roll over.
• Fits the Existing Stack: Native HubSpot and Salesforce sync, Lemlist integration, and an MCP server mean reps keep their current CRM and sequencer.
• Daily-Use Tool for Reps: G2 reviewers describe relying on it every day across sales activities and single it out for enterprise selling.
• Documented Customer Outcomes: Published case studies report 4x pipeline value, 80% less research time, and one in four deals sourced through the platform.

Cons

• Steep Jump Between Tiers: Enrichment and CRM connection start at Core, a step from €49 to €300 per license per month.
• Signals Reserved for Pro: The custom signal leads at the heart of the positioning require the €500 Pro tier or above.
• Not an Outreach Tool: Tamtam does not send email, so a separate sequencer is still needed to act on the lists.
• Poor Fit for Transactional Sales: The company states it does not suit deals under €2K with a single decision-maker, or founder-led teams without time to work the leads.
• API Gated to Team: Programmatic access requires the five-license Team plan.
• Small Review Base: G2 lists only three reviews, too few for meaningful independent comparison.