Make

Make is a visual automation platform for building workflows and AI agents that connect apps, data sources, and AI models without code. Users design scenarios on a drag-and-drop canvas, by prompting the built-in Maia assistant, or directly from Claude, ChatGPT, and Gemini through Make's MCP server, with JavaScript or Python available for custom logic. It connects to more than 3,500 apps out of the box, and anything with an API can be added as a custom integration, which makes it a common backbone for sales and marketing operations such as lead routing, CRM updates, enrichment, and outreach handoffs. AI agents can be given goals, tools, and limits with their reasoning visible, and the Make Grid view maps every scenario, app, and agent running across an organization. Make is owned by Celonis, states that more than 500,000 teams build on the platform, is GDPR compliant and SOC 2 Type II and SOC 3 certified, and holds a 4.6 out of 5 rating on G2.

Features

• Visual Scenario Builder: Builds multi-step workflows by drag-and-drop, by prompt, or from an AI chat, with routers, filters, iterators, and aggregators for branching logic.
• 3,500+ App Integrations: Connects CRMs, sales, marketing, and AI tools out of the box, with custom apps for any service that has a public API.
• AI Agents: Agents are configured with goals, tools, and limits, and their reasoning is displayed so teams can see why each action was taken.
• MCP Server: Builds and runs automations directly from Claude, ChatGPT, or Gemini.
• Custom Code: JavaScript or Python steps cover logic that native modules do not handle.
• Observability and Governance: Make Grid maps live scenarios and third-party resources, supported by role-based access, audit logs, SSO, and real-time analytics.

Pricing

Make bills by credits, with most module actions consuming one credit, and offers a free plan with no time limit:

• Free: $0/month. 1,000 credits per month and up to two active scenarios, with no credit card required.
• Core: $9/month billed annually. From 10,000 credits per month, with access to the Make API for builders running regular automations.
• Pro: $16/month billed annually. Adds priority execution, custom variables, and full-text execution log search.
• Teams: $29/month billed annually. Adds teams and team roles for organizations building and maintaining scenarios together.
• Enterprise: Contact for details. Enterprise apps such as Workday, Coupa, and ServiceNow, advanced security, higher limits, and 24/7 support.

Monthly billing costs more than annual, higher credit volumes are priced on a sliding scale, and extra credits can be bought in bundles of 1,000 or 10,000 or purchased automatically. Unused credits expire at the end of the term, and companies with fewer than 20 employees may qualify for a Start-up Plan at 50% off.

Pros

• Strong Value: G2 reviewers consistently cite affordability, with several reporting a switch from Zapier for lower costs and more capability.
• Visual Builder: Users praise the canvas for designing and understanding complex, multi-step automations at a glance.
• Fast to Build: Reviewers report setting up integrations within minutes thanks to the intuitive interface.
• Handles Complex Logic: Routers, data transformation, webhooks, and data stores give power users room for advanced workflows.
• Tool Consolidation: Reviewers describe moving processes from several separate tools onto Make without hitting limits.
• Product Direction: G2 comparisons rate Make's roadmap favorably against alternative automation platforms.

Cons

• Learning Curve: Reviewers note that advanced features such as data mapping and iterators take time to master.
• Error Handling: Error handling is among the most frequently cited complaint themes on G2.
• Costs Climb at Scale: Credit-based billing can become expensive for complex or high-volume multi-step scenarios.
• Restrictive Free Tier: The two-scenario cap and small credit allowance push most users onto a paid plan quickly.
• Support Quality: G2 comparisons rate several competitors higher for ongoing product support.
• Credits Expire: Unused credits do not roll over past the billing term, so over-purchasing is lost spend.