Salesforge vs Waalaxy vs Lusha: Quick Overview

Salesforge positions itself as a scale-first outreach platform built for multi-channel cold outreach with unlimited LinkedIn senders and strong email deliverability tools. It emphasizes pipeline coverage, centralized reply management, and integration capabilities for sales and marketing teams.

Waalaxy is primarily a LinkedIn prospecting and automation platform that also supports cold emailing and includes a Google Chrome extension to import LinkedIn profiles and sync professional email addresses into campaigns.

Lusha is a contact data and enrichment platform focused on accurate contact data and high-quality direct phone numbers and professional email addresses at scale for lead discovery and prospecting (nearly identical to another tool in the Forge stack - Leadsforge).

Each tool has a distinct core strength:

• Salesforge for scalable multi-channel cold outreach with free premium deliverability tools
• Waalaxy for LinkedIn automation and sequences
• Lusha for contact data and validated contact details

Key Features

Salesforge emphasizes unlimited LinkedIn senders and mailboxes, email sequences, consolidated reply management (Primebox-style inbox), plug-and-play CRM integrations, and free built-in deliverability and warm-up functions for professional email campaigns - features that directly affect email campaigns and outreach sequences for sales teams.

Waalaxy highlights LinkedIn campaigns, automated messaging, connection requests, a chrome extension, and built-in email finder for LinkedIn profiles, geared to accelerate LinkedIn outreach and LinkedIn campaigns.

Lusha focuses on contact data scale (280M+ contacts), phone number and email accuracy, Google Chrome extension-based data extraction, and API/CRM integrations for enrichment and automated prospect lists.

These differences matter depending on whether your priority is unlimited outreach capacity, LinkedIn automation, or best-in-class contact data.

Salesforge: Multi-Channel Outreach & Deliverability

Salesforge puts a lot of weight on keeping cold email out of spam, offering premium deliverability management so your campaigns actually land in inboxes, as well as:

• Unlimited free email warm-up
• Rotating mailboxes
• Dynamic IPs

Salesforge also consolidates replies from both email mailboxes and LinkedIn senders into a single management view, helping teams manage lead management and outreach sequences without losing prospects to scattered inboxes.

For any sensible sales and marketing team focused on consistent inbox placement and scaling email campaigns, those capabilities reduce manual work and improve campaign reliability.

Waalaxy: LinkedIn-First Automation

Waalaxy’s core draw is LinkedIn prospecting automation:

• Automated connection requests
• Profile visits
• Messages

And the ability to import prospects directly from LinkedIn search or Sales Navigator using a chrome extension.

It provides pre-made campaign templates and sequences so sales teams can quickly launch outreach sequences mixing LinkedIn messages and emails. If your primary channel for outreach is LinkedIn, Waalaxy is a powerful tool for building that pipeline quickly and running many sequences with built-in safeguards to protect your LinkedIn account.

Lusha: Lead Generation & Accurate Data

Lusha’s main value to cold outreach is its contact data and enrichment capabilities. The platform advertises access to hundreds of millions of verified contacts (including direct phone numbers and professional email addresses), strong claims about phone and email accuracy, and company profiles for context.

For outbound teams reliant on accurate contact details - professional email addresses and direct phone numbers - Lusha excels at data extraction and enrichment so your outreach sequences target the right job title and decision maker.

Prospecting & Lead Discovery Workflow

Salesforge simplifies lead discovery into a workflow that connects contact search, email verification, sequence setup, and reply handling. That means sales professionals can move from a list of prospects to active outreach with less manual enrichment, boosting productivity and reducing errors in contact details.

Waalaxy focuses on importing prospects from LinkedIn search or Sales Navigator and gives instant access to run LinkedIn campaigns; it’s optimized around contact discovery within LinkedIn and quick import via the chrome extension.

Lusha streamlines lead discovery through contact & company search, browser extension capture on company websites and LinkedIn profiles, and data enrichment for email finders and phone numbers, with the drawback of no proprietary cold outreach sending platform.

Email Automation & Sequences

For cold email sequences, Salesforge builds sequences that combine deliverability tooling, inbox consolidation and advanced automation capabilities so sales professionals can design outreach sequences that are more likely to reach prospects and capture replies. It supports:

• Sequence scheduling
• Spintax-friendly templates
• Detailed analytics
• Multi-source AI hyper-personalization

Waalaxy supports cold emailing as part of mixed LinkedIn + email campaigns and provides many pre-made sequences and standard templates for connection-to-email flows.

Lusha focuses on the data side, its automation features help stream verified contacts into personalized email campaigns, but it’s not positioned as a full sequence engine.

LinkedIn Automation

Salesforge supports unlimited LinkedIn senders and allows teams to combine personalized LinkedIn outreach with email campaigns for a multi-channel approach.

Waalaxy automates invitations, personalized connection requests, profile visits and subsequent LinkedIn messages with campaign templates and a user friendly interface for team collaboration.

Lusha captures LinkedIn profiles and extracts contact details but does not itself automate sending LinkedIn messages at the same level as a dedicated LinkedIn automation tool.

Email Deliverability, Warm-Up & Inbox Placement

For cold email, deliverability is non-negotiable:

• Salesforge presents free, unlimited warm-up and premium deliverability features (mailbox rotation, dynamic IPs, A/B testing, etc.) as part of the offering, along with monitoring tools to maximize inbox placement and guard against spam folder landings - a crucial advantage for teams sending many campaigns.
• Waalaxy includes email sending capabilities and scheduling in mixed campaigns but does not have much if any deliverability tooling.
• Lusha advertises high email deliverability for the contacts it provides (verified emails), which helps when your email campaign is technically well-set up, but contact deliverability alone isn’t a substitute for warm-up and infrastructure management.

For sales teams running large cold email volumes, Salesforge’s emphasis on deliverability and warm-up is a practical edge.

Automation Capabilities & Scaling Outreach

Salesforge markets itself around scale - unlimited LinkedIn senders and mailboxes, automation features to run outreach sequences at volume, and API/integration capabilities so sales teams can scale without adding manual overhead.

Waalaxy is great for scaling LinkedIn outreach with many pre-made campaigns and built-in safety limits (e.g., invitation caps) to protect LinkedIn accounts.

Lusha’s automation strengths are in auto-importing contact data into workflows and powering outbound automation with accurate lists rather than sequence orchestration.

Integration Capabilities

All three platforms recognize that integration with CRMs and other tools is necessary for modern outreach:

• Salesforge advertises plug-in capability with common CRMs and API access to integrate with workflows, making it straightforward to maintain lead management and sync replies for follow-up, as well as Zapier, RB2B, Sendspark, Clay and many more.
• Waalaxy integrates with some CRMs and has Zapier/Make integrations to send email finder results and campaign activity into your stack, but not much apart that.
• Lusha is built as a data provider with strong CRM integrations (Salesforce, HubSpot, Outreach, etc.) and APIs to enrich CRM records and power automated outreach.

For teams where CRM integrations and bi-directional enrichment are critical, Lusha and Salesforge each serve important but slightly different roles (data vs. full outreach orchestration).

Team Collaboration & User Friendly Interface

Salesforge provides a user friendly, intuitive interface for building outreach sequences, managing replies across channels, and viewing detailed analytics with unlimited LinkedIn seats, email mailboxes and shared workspaces - features that make it attractive to sales teams focused on lead management, automated outreach, and detailed analytics.

Waalaxy emphasizes a team-friendly dashboard where multiple users can prospect, share leads, and access one-click team dashboards; it highlights a user friendly interface that helps smaller teams and non-technical users get results fast.

Lusha is engineered for data teams but also offers simple enrichment workflows and playbooks for sales and marketing teams.

Advanced Filters & Lead Segmentation

Segmenting prospects by job title, company profile, intent data, or firmographics is central to generating qualified leads:

Salesforge places emphasis on segmenting lists, combining intent data with outreach sequences, and tracking qualified leads through integrated analytics, but it also seamlessly integrates with another native Forge stack tool - Leadsforge. Essentially, it's Lusha capabilities coupled with ChatGPT conversational search functionality.

Waalaxy lets you prospect off LinkedIn searches and Sales Navigator with Boolean search assistance and prebuilt filters for campaign targeting.

Lusha offers advanced company and contact search filters and live signals to help surface in-market prospects and intent-based leads.

Detailed Analytics & Monitoring Performance

Detailed analytics are essential for optimizing outreach sequences and assessing lead management performance:

• Salesforge promotes performance monitoring, heat-score style metrics for mailboxes, and reporting on pipeline coverage that helps marketing teams and sales teams iterate outreach.
• Waalaxy provides campaign-level analytics to tune LinkedIn campaigns and email follow-ups.
• Lusha’s strength lies in data-quality metrics and signals that inform timing and prioritization for outreach sequences.

If you need campaign-level A/B testing and deep analytics tied to deliverability, Salesforge’s reporting tools are optimal toward improving long-term outreach outcomes.

Pricing Structure

Salesforge provides plans oriented around outreach scale, including team management and enterprise plans with custom pricing for high-volume sending and integration needs, as well as a 14-day free trial:

• $48/mo for Pro plan (1000 active contacts in sequence, 5000 messages/mo, 100 email validation credits/mo, 100 personalization credits/mo, unlimited mailboxes, free premium warm up, unlimited workspaces and more)
• $96/mo for Growth plan (unlimited seats, A/B testing, personal onboarding, API access, tenfold the amount of credits and more)

Waalaxy offers a free plan with very limited features to get started with LinkedIn prospecting and provides paid plans and team/enterprise plans for more advanced features and higher send limits:

• ~$46/mo for Pro plan (300 invitations/mo, unlimited campaigns, automated follow-up messages, 25 email finder credits)
• ~$116/mo for Advaned plan (800 invitations/mo, live chat support)
• ~$162/mo for Business plan (also 800 invitations/mo + email capabilities added, 500 email finder credits, multiple LinkedIn senders)
• ~$572/mo for Elite plan (also 800 invitations/mo, 10k email finder credits, LinkedIn Sales Navigator membership)

Lusha has product tiers and enterprise plans centered on data volume, API access, and enrichment needs - custom pricing is available for large teams with heavy data usage, and a free plan that grants 40 credits per month (contact email = 1 credit; contact phone = 5 credits):

• $30/mo for Pro plan (250 credits/mo, 3 seats, up to 300 rows of CSV enrichment, basic analytics)
• $70/mo for Premium plan (600 credits/mo, 5 seats, advanced usage analytics)

File Import & CRM Sync Workflows

All three platforms support batch workflows via CSV file imports or auto import from LinkedIn/CRM:

Salesforge supports CSV imports and API connectors to auto import lists into sophisticated outreach sequences, pairing these lists with automation features for outreach sequences, follow-ups, and reply management.

Waalaxy’s import flow makes it easy to bring LinkedIn search results into outreach sequences.

Lusha focuses on enriching CSV imports, cleaning contact data, and streaming clean contacts into CRMs for downstream automation, ensuring automation features are fed with accurate contact data.

Security, Compliance & Data Privacy Concerns

When running cold outreach at scale, compliance and data privacy matter:

• Salesforge references enterprise-grade practices and integrations that let legal and security teams manage deliverability and reputation while following governmental regulations.
• Waalaxy provides account-safety features to protect LinkedIn accounts and offers clear usage guidelines for invitations and automated actions.
• Lusha highlights GDPR, CCPA, and SOC/ISO certifications and positions itself as a compliant source of verified contact details.

Use Cases

Small teams and solo sales professionals often prioritize user friendly interfaces, quick wins, and lower friction: Waalaxy’s chrome extension, free tools, and LinkedIn campaign templates are ideal for quick LinkedIn-first outreach.

Growth plan teams that need to expand multi-channel activity will appreciate Salesforge’s unlimited senders and robust email deliverability focus, plus integration capabilities and team collaboration workflows wrapped in affordable pricing in a user friendly interface.

Enterprise plans with complex integration needs or heavy contact volume often pair Lusha’s large contact database and API with a dedicated outreach orchestration tool (like Salesforge) to produce reliable campaign results and maintain data quality.

Where Salesforge Does Better

Salesforge’s practical advantage for cold outreach lies in its attention to the entire sequence lifecycle: from contact import and verification to deliverability and reply management:

• Unlimited LinkedIn senders and mailboxes remove common scaling bottlenecks and eliminate per-sender pricing friction.
• Consolidated inbox management captures replies from different addresses and channels so leads don’t get lost
• Free proprietary warm-up and deliverability monitoring meaningfully reduce spam risk.

For sales teams and marketing teams focused on lead management, automation features and CRM integrations mean Salesforge often reduces manual handoffs and increases qualified leads while keeping data quality and inbox placement high.

That combination - outreach automation + deliverability + reply consolidation - is the practical edge Salesforge brings to cold outreach at scale.

Combining Tools: Practical Stacks For Maximum Effect

In practice, many teams combine strengths across tools: using Lusha for high-quality contact data and phone numbers, Waalaxy for LinkedIn campaign efficiency and personal connection requests, and Salesforge for high-volume email campaigns with deliverability controls and consolidated reply management. That approach gives instant access to verified contact details and intent data while preserving a single source of truth for sequences and lead management. If your priority is a single vendor to run the whole outreach funnel, Salesforge’s multi-channel tooling aims to reduce the number of separate tools needed by a sales or marketing team.

Final Verdict: Picking Between Lusha, Waalaxy and Salesforge

If you are building an outbound engine where email deliverability, scale, and reliable reply management are top priorities, Salesforge is the stronger choice: it purposefully designs its product to handle unlimited outreach senders, multi-channel sequences, deliverability, and inbox consolidation for sales professionals and marketing teams.

For teams whose single highest priority is simple and basic LinkedIn-first prospecting and automated connection requests, Waalaxy is a good fit.

For teams that need accurate contact data, direct phone numbers, and large-scale enrichment, Lusha is a great option, though rivaled by a notable competitor - Leadsforge.

For many sales and marketing teams looking to convert qualified leads reliably and manage complex outreach sequences, Salesforge offers the most complete cold outreach workflow, but ultimately, the best tool for your business depends on many factors, and there's no single ubiquitous, perpetually fitting solution.

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