Salesforge vs Expandi vs HeyReach: Cold Outreach Tool Comparison

For a thorough understanding of what each option offers, a brief comparison table isn't enough to grasp all intricacies that come with each tool, so let's dive deeper into what makes Salesforge, Expandi and HeyReach unique.

Pricing Structure

Salesforge provides 2 plans oriented around outreach scale and a 14-day free trial (with 2 free months granted when using annual billing):

• $48/mo for Pro plan (you get: 1000 active contacts in sequence, 5000 messages/mo, 100 email validation credits/mo, 100 personalization credits/mo, unlimited mailboxes, unlimited contact storage, free premium warm up via Warmforge, unlimited workspaces, connect unlimited mailboxes, a unified inbox (Primebox), mailbox rotation, dynamic IPs, live chat support and more)
• $96/mo for Growth plan (you get: 10x the credits from the Pro plan, unlimited seats, A/B testing, personal onboarding, API access, 100 social action credits/month, multi-language sequences, Primebox AI reply crafting, ESP matching, access to a massive knowledge base and more)

Expandi provides a simple, scale-oriented pricing approach: 1 standard plan and a custom pricing plan (7-day free trial and annual billing 20% discounts available):

• $99/mo for Standard plan (you get: Smart Campaigns / Smart Sequences, up to ~300+ weekly connection actions, image/GIF message personalization, A/B testing, Gmail & Outlook email steps, per-step statistics & reporting, workspaces & team roles, webhooks & API, lead import from Sales Navigator/CSV, campaign visual builder)
• Custom pricing for Agency plan (you get: enterprise onboarding and multi-account/agency support)

HeyReach publishes multi-tiered plans aimed at single users up to agency-scale teams, and also offers a 14-day free trial (quarterly/yearly billing discounts available):

• $79/mo for Growth plan (you get: unlimited campaigns per seat, various LinkedIn actions (connection requests, messages, profile views, InMails), separate workspaces & permissions, basic integrations)
• $999/mo for Agency plan (you get: 50 senders, unlimited campaigns, all Growth features, whitelabel, done-for-you onboarding, bring-your-own-proxies support, separated client workspaces & permissions for agency workflows)
• $1,999/mo for Unlimited plan (you get: unlimited senders, all Agency features plus AW branding add-ons, done-for-you migration, and priority support)

Core LinkedIn Automation Features

A LinkedIn outreach tool’s baseline includes sending connection requests, LinkedIn messaging, follow up messages, and performing profile visits or engagement actions to improve response rates.

• Expandi emphasizes such LinkedIn automation features, but focuses more on personalization and team-oriented campaign performance monitoring. Their docs and marketing pages position the platform as a well-rounded LinkedIn automation tool for agencies and sales teams looking to automate LinkedIn outreach while still customizing messages per prospect, though their starting pricing can prove to be less approachable for smaller teams.
• HeyReach explicitly lists automation for invites, messages, follow-ups, InMails, profile views, and a sender rotation mechanism to distribute outbound activity across multiple linked accounts - this helps maintain safety and scale while enabling unified inbox handling of replies. That makes HeyReach a specialist in LinkedIn prospecting tools, though this comes with the caveat of LinkedIn being the only channel they specialize in.
• Salesforge, among offering the standard LinkedIn actions that come with LinkedIn automation tools, also frames its core capabilities around conditional multi-channel sequences (LinkedIn + email). That means Salesforge isn’t just a LinkedIn automation tool - it’s a tool built for unified, multi-channel outreach where LinkedIn is one of the central channels.

If your outreach strategy relies on coordinating LinkedIn outreach with email outreach and follow-up messages while maintaining deliverability and a single campaign view, Salesforge’s positioning toward multi-channel orchestration and unlimited accounts is a core advantage to highlight.

Multi-Channel Outreach: Email Outreach vs LinkedIn Outreach

Modern outreach efforts are rarely confined to a single channel. Combining LinkedIn outreach with email outreach improves reach and reply rates.

• Expandi centers on LinkedIn-focused automation but also supports sequences and integrations that help coordinate messaging across LinkedIn and email, and with CRMs to unify lead management.
• HeyReach focuses primarily on LinkedIn as a platform and on rotation/scale for accounts and senders. They emphasize a unified inbox for replies and integrations such as webhooks and APIs for agencies, which supports multi-channel orchestration when combined with other tools in an agency stack, but takes a substantial time-investment to set up.
• Salesforge pitches conditional multi-channel sequences and multi-mailbox orchestration - so you can build automation where LinkedIn outreach and email outreach are coordinated in the same campaign flow.

That unified campaign management with unlimited mailboxes and senders simplifies running multi-channel outreach at scale, and supports detailed outreach strategies where LinkedIn contact touches are aligned with email sequences.

• Also worth mentioning is the Primebox - Salesforge’s consolidated reply inbox that centralizes messages from multiple channels and offers AI-assisted reply drafting to streamline team reply management, accelerate outreach follow-ups, and make sure no leads slip through the cracks.

Sender, Mailbox & Seat Limits

• Salesforge promotes an approach that’s not seat-based: it emphasizes unlimited LinkedIn senders, unlimited mailboxes, unlimited workspaces and even unlimited seats so teams can add all the LinkedIn accounts and mailboxes they need without paying any additional costs.

When evaluating value, price per seat, free trial length, and whether the product is a cloud based solution or seat-limited subscription matters a lot - especially when you plan to run unlimited campaigns or manage multiple accounts.

• Expandi uses a per-account model: $99 per account per month, which means that when you scale to many LinkedIn senders the cost grows linearly unless you negotiate enterprise discounts.

For teams that run many outreach campaigns or manage multiple LinkedIn accounts, that per-seat math can quickly become a budgeting concern.

• HeyReach targets agencies and growth teams with a plan that explicitly allows unlimited LinkedIn accounts for a monthly fee - $1999 (as opposed to Salesforge's unlimited LinkedIn sender and mailbox plan, which starts at $96/mo).

That flat-fee, unlimited-accounts approach competes directly with Salesforge’s unlimited-senders message, but HeyReach’s substantially higher pricing is geared toward large teams and agencies that want centralized campaign management across a plethora of LinkedIn accounts.

Message Personalization

Personalized messaging is central to LinkedIn outreach success: connection requests and LinkedIn messages that reference a prospect’s role, company, or recent activity are proven to perform better.

• Expandi highlights advanced AI personalization and templating features, focusing on scalable LinkedIn personalization for sequences and outreach campaigns and advanced search filters for targeting - an important distinction for a LinkedIn prospecting tool.
• HeyReach also supports personalization, though it doesn't emphasize it at the same extent as Expandi. HeyReach has been explicit about sending large-scale campaigns while preserving a personal touch. Their messaging mentions the ability to rotate senders and manage replies in a smart inbox so teams can test media-rich personalization strategies at scale.
• Salesforge, on the other hand, promotes advanced multi-source AI hyper-personalization as part of its multi-channel sequencing capability, and because Salesforge couples unlimited senders with centralized campaign controls it becomes practical to include image and video personalization (including a native integration with Sendspark) in large programs without worrying about per-seat cost.

For teams that want to hyper-personalize LinkedIn messaging at scale (and to couple those messages with email outreach and follow up messages), Salesforge removes common scaling headaches that otherwise limit how far personalization can be applied across multiple LinkedIn accounts and senders.

Campaign Management

Campaign performance depends on the engine behind the sequences - automation rules, conditional steps, follow-up cadence, and the ability to run unlimited campaigns.

• Expandi offers automation tools for sequences and campaign monitoring with team-focused roles and permissions. Its product positioning emphasizes campaign performance and team collaboration, which makes it a good fit for smaller teams that want a LinkedIn automation tool with visibility into campaign metrics.
• HeyReach’s strength is scaling campaigns across multiple accounts with sender rotation and a unified inbox so agencies can run large outreach programs while monitoring performance centrally. They emphasize agency-targeted controls for campaign distribution and reply handling.
• Salesforge makes a point of offering unlimited campaigns and multi-mailbox sequencing: you can orchestrate conditional multi-channel sequences that combine LinkedIn outreach with email outreach, and run unlimited campaigns without per-seat constraints.

Salesforge's approach lets sales and marketing professionals test more outreach strategies, run more A/B tests, and iterate on outreach campaigns without the per-account cost friction common in per-seat platforms.

Email Deliverability & LinkedIn Account Safety

Email deliverability and LinkedIn account safety are the bedrock of any scalable LinkedIn automation tool and linked outreach strategy.

• Expandi emphasizes safety through paced automation and explicit guidance on webhook-driven CRM syncs and conservative action limits. Their docs and resources focus on using webhooks, APIs and responsible campaign pacing to avoid LinkedIn flags while preserving inbox placement for email touches.
• HeyReach leans heavily into sender rotation and multi-account orchestration as its primary safety mechanism: by connecting multiple LinkedIn senders inside a single campaign and rotating connection requests and messages across accounts, HeyReach reduces the per-account action load and positions itself as an agency-grade solution for large-scale LinkedIn lead generation while still tracking replies centrally.

While both tools emphasize LinkedIn account safety in their respective ways, neither offer any email deliverability capabilities.

• Salesforge, by contrast, positions email deliverability and account safety as an integrated operational concern across both channels. Regarding LinkedIn account safety, it highlights managing sending volumes, connection requests, and follow-up cadence from one cloud based interface. And regarding email deliverability:
  • Unlimited free premium warm-up (via Warmforge)
  • Dynamic IPs
  • Mailbox rotation
  • ESP matching
  • Detailed deliverability monitoring
  • Spam checker
• And many more. That unified approach gives sales teams and marketing professionals a single place to tune both email deliverability and LinkedIn safety together, which simplifies lead management and reduces the operational friction of stitching separate tools for deliverability.

For organizations that need to automate LinkedIn outreach alongside email outreach and want granular control over campaign pacing and deliverability hygiene, Salesforge's combined view of LinkedIn automation and email deliverability in a single platform makes managing outreach efforts more predictable and safer at scale.

Team Management & Scaling Workflows

When scaling outreach from a single salesperson to whole sales teams or to marketing agencies, team management features determine how effectively you can run and monitor campaigns across many LinkedIn accounts.

• Expandi offers workspace and role-based controls that suit smaller teams and agencies that prefer per-account billing. Its documentation and academy content explain collaborative campaign setup, and it has explicit guidance for agencies adding multiple seats while managing acceptance and reply workflows.
• HeyReach emphasizes targeting large agencies: they highlight unlimited LinkedIn accounts on the $1999/mo agency plan, sender rotation, separated client workspaces, and whitelabel support - features meant for growth agencies that must manage multiple LinkedIn senders, enforce anti-duplication checks across accounts, and centralize replies in a unified inbox.
• Salesforge drives a different argument: by combining multi-mailbox orchestration, unlimited mailboxes/senders, whitelabel support, and a unified inbox experience, it reduces the per-seat licensing complexity agencies sometimes experience and enables flat-scaling workflows where adding new senders or mailboxes doesn’t require incremental seat purchases.

For agencies and enterprise sales teams, that can materially lower marginal cost and speed up rollout.

Integrations

Integrations determine how well a LinkedIn automation tool fits into an existing revenue stack - CRMs, enrichment tools, and workflow automators like Zapier or Make are especially important for lead management and multi-channel orchestration.

• Expandi documents native webhook and API support, and their help center contains step-by-step guides for connecting to HubSpot, Pipedrive, Google Sheets and other CRMs via webhooks, Zapier, or Make.

That flexibility makes Expandi a pragmatic cloud based choice for teams that want to synchronize LinkedIn actions, contact data, and campaign events into CRM systems.

• HeyReach publishes a long list of GTM integrations (Clay, Make, Zapier, HubSpot and more) and highlights templates and how-to's for Make and n8n to enable hands-free lead syncing and real-time workflows.

HeyReach’s explicit Clay integration and marketing-oriented connectors make it attractive when data enrichment and templated orchestration are part of an agency’s playbook.

Salesforge too supports many native integrations (including Clay), but one important distinction is the proprietary Forge Stack, which keeps prospect data, campaign history, and inbox conversations aligned so that when a lead moves to opportunity stage the handover is seamless. Notable Salesforge integrations include:

• Major CRMs
• SMTP
• API
• Webhooks
• Slack
• Zapier
• Clay
• Whitelabel
• The Forge Stack (Salesforge + Mailforge, Infraforge, Primeforge, Warmforge, Leadsforge)

And many more. If your priority is to keep the team aligned and ensure prospects are tracked consistently in your CRM, both tools cover the essentials - but Salesforge’s emphasis on consolidated data and comprehensive campaign tracking makes it slightly better when you want uniform access to replies and campaign insights across both LinkedIn and email channels.

Analytics, Reporting & Unified Inbox

Analytics and a reliable unified inbox are essential to measure outreach performance and to ensure replies don’t slip through the cracks.

• Expandi provides campaign-level dashboards and per-step reporting so teams can inspect connection request acceptance rates, reply rates, and campaign performance. Their reporting is oriented toward LinkedIn-first metrics that feed into CRM syncs and campaign optimization.
• HeyReach emphasizes a centralized inbox and campaign metrics for multi-account setups. Its inbox is built to aggregate replies from many accounts while preserving privacy and providing exportable metrics for agencies.
• Salesforge highlights an advanced, consolidated reply experience (via Primebox), designed to centralize email and LinkedIn replies inside one vie, plus analytics that tie campaign events across channels.

This channel-aware reporting helps sales teams and marketing professionals see how linked actions (a connection request, a LinkedIn message, then an email follow-up) performed together rather than as siloed metrics.

For teams running multi-channel outreach and testing personalized messaging across both LinkedIn and email, a unified analytics plane with per-channel breakdowns and unified lead timelines (such as the Primebox) improves attribution and helps refine outreach efforts faster.

User Experience: Interface, Onboarding & Customer Support

A polished user interface and responsive onboarding materially reduce time-to-value for outreach automation tools.

• Expandi’s UI and Academy resources are designed to help new users build LinkedIn outreach workflows quickly. Their help center and tutorials can be referenced by small teams that want straightforward campaign construction and safety guidance, although some reviews have noted unresponsive customer support.
• HeyReach offers agency-oriented onboarding, dedicated migration help, and documentation for Make/Zapier templates that suit larger teams. The UX is optimized for managing multiple LinkedIn senders, client workspaces, and prioritized support for agency customers.

Salesforge emphasizes:

• An intuitive, user-friendly dashboard
• Built-in campaign templates
• 24/7 email and live chat support
• An extensive knowledge base
• Weekly AMA sessions
• An academy to learn everything from the basics to the most complex features

All aimed at sales teams who want a cloud-based, guided, and seamless experience.

• Because Salesforge brings LinkedIn outreach, automated email sequences, unified inbox management, and analytics under one interface, users need fewer integrations and less manual reconciliation. The result is a shorter feedback loop for outreach optimization and faster iteration on personalized messaging and connection requests.

For teams that value an approachable UI with priority support, Salesforge’s focus on centralized workflow and responsive support tends to simplify onboarding and reduces the friction of adopting advanced tools.

Salesforge vs Expandi vs HeyReach Final Verdict - Choosing The Right Email & LinkedIn Automation Tool For Your Business

All three vendors have their own respective strengths:

Expandi is a LinkedIn-focused automation tool with advanced personalization and solid campaign controls

HeyReach specializes in agency-scale sender rotation and unified inbox capabilities to run large multi-account LinkedIn outreach programs

Salesforge combines multi-channel sequencing, advanced AI hyper-personalization, robust integrations, unlimited LinkedIn senders and mailboxes, superior deliverability capabilities, and a cloud based approach that reduces per-seat cost friction and simplifies scaling

While there's no single outreach automation tool that fits every single business, if you need an approach that makes managing extensive outreach campaigns cost-efficient and operationally simple - Salesforge’s model deserves special attention.

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