Top Sales Triggers To Use for Cold Emailing

Sales triggers are events that signal a potential need for your product or service.

Here some examples:

IPO

Hiring

In the news

Changed jobs

Raised money

Product launch

Company merger

Quote in an article

Viewed your profile

Podcast appearance

Changed companies

Attending trade show

Speaking at an event

Following your company

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By tracking these triggers, you have a higher probability of receiving a reply from a prospect and landing a deal.