Top Sales Triggers To Use for Cold Emailing

Sales triggers are events that signal a potential need for your product or service.

A number of different events can mean, that your product or service can be in increased demand. Today we will take a quick look at some of these.

For starters, let's have a look at a few examples of events that could signal a potential need for your product or service:



In the news

Changed jobs

Raised money

Product launch

Company merger

Quote in an article

Viewed your profile

Podcast appearance

Changed companies

Attending trade show

Speaking at an event

Following your company

Tracking the above triggers is strongly suggested, as staying on top of current events in the lifespan of your potential customers can help you gain an important edge in a competitive market.

Once you have a constantly updated database of valuable knowledge about your potential customers, you can leverage this information through and our state-of-the-art solution.