Top 10 Things to Avoid in your First Email to Land in the Primary Inbox of the Recipient

What to avoid to land in the primary inbox of the recipient?

1. Images

2. Flashy subject lines

3. Meeting links

4. Platitudes

5. Open tracking

6. Hyperlinks (including signature)

7. Click tracking

8. Irrelevant personalization

9. Gaudy signatures (Company logo, picture of yourself)

10. Opt-out link